What the event is:

A workshop sponsored by PR Newswire and hosted at Corporate College. It is geared for PR professionals, small business owners, content publishers and government leaders who want to know how to use new online publishing tools to get their message out more quickly and effectively to clients, prospects, employees, media and the general public in order to increase visibility.

What will be covered:

An introduction to and hands-on training for today’s low-cost, easy-to-use content management tools including RSS (Really Simple Syndication) feeds. These new tools give anyone who issues news releases, newsletters, product announcements or any other kind of broadcast e-mail a new avenue for publishing. We will also explore the latest monitoring tools to help you find out what is being reported about your company in the media and discussed in online blogs and to help you stay ahead of what’s happening in your industry, region or area of expertise.

Who will be teaching:

Rob Felber – President of Felber & Felber Marketing, and an early technology adopter, content provider and blogger

Anita Campbell – Editor of the popular online suite of Web properties and E’Zine, “Small Business Trends” and an expert in using these new publishing tools

Dee Rambeau – Managing Partner, DVCO Technology

Denise Polverine – Editor-In-Chief of Cleveland.com

Paul O'Donnell – Business Editor for the Plain Dealer