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FOR IMMEDIATE RELEASE
Contact:
Robert Felber
President, Traymore Marketing
9044 Church Street, 2nd Floor
Twinsburg, OH 44087-2102
Phone (330) 963-3664
Fax (330) 963-8547
Email: RobFelber@traymore.comTRAYMORE MARKETING AND SIX FLAGS TAKE THE SILVER AGAIN
Twinsburg, Ohio - February 6, 2002 - Traymore Marketing, a full service advertising and public relations firm, won a SILVER PYRAMID in the Promotional Products Association International's 44th Golden Pyramid Award Competition.
The Silver was presented to Bruce Felber, Traymore Marketing's Creative Director, at a formal awards banquet in Dallas, Texas on January 21, 2002 for his work on a media promotion for Six Flags Worlds of Adventure. The promotional objective was to encourage media attendance at Six Flags Worlds of Adventure annual "Media Day Event" prior to the 2001 season opening.
Six Flags Worlds of Adventure's goals were to promote the new X-Flight, the Midwest's only flying coaster, and encourage the media to tour the entire park and view the changes made since the purchase of SeaWorld Ohio created the mega park.
This award winning, 2-part direct mail program used a "flight" theme to illustrate the X-Flight and can be viewed at www.traymore.com/port21.shtml.
A clear vinyl envelop with black and white "Xs" (sealed inside), an imprinted luggage tag and a simulated plane ticket invite was mailed to the media. This mailing detailed an event at the Great Lakes Science Center and the unveiling of the new attraction. Attendees wore airline wings as their admittance.
An ensuing mailing contained a box designed as a flight kit. 600 media contacts were targeted. Each kit contained an imprinted flying propeller toy, a small bag of peanuts, a mending kit, earplugs and a frequent flyer card attached to a four-color sheet that detailed the Media Day itinerary (all in airline graphics theme).
"Traymore was instrumental throughout our entire campaign," reported Shannon D'Sidocky, Public Relations Manager for Six Flags Worlds of Adventure. "The mailings generated a significant amount of media attention. We had one of the most successful ride openings events in recent years."
The Golden Pyramid Awards are sponsored annually by the Promotional Products Association International to recognize the effective use of promotional products in business and institutional markets. This is the fifth award Traymore Marketing has received in the last several years and the third for Six Flags in the last two years.
Mr. Felber regularly consults with Six Flags Worlds of Adventure as well as their Maryland, New York, and Georgia parks on media and special event promotions. Felber, who is President of the Ohio Promotional Products Association, resides in Streetsboro, Ohio.
Traymore Marketing is a full-service advertising and public relations firm located in a century home on the square in Twinsburg, Ohio. Traymore Marketing specializes in creating dimensional direct mail promotions.
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