| Client: |
Six Flags Worlds of Adventure
|
| Challenge: |
Introduce the media to the new X-Flight, the Midwest's only
flying coaster, and to encourage the media to tour the entire park and
view the changes since Six Flags had purchased SeaWorld Ohio. |
| Target: |
Print, radio, TV media; local business leaders; and coaster
enthusiasts. |
| Solution: |
 Create
a "flight" theme with a two-part mailing. Part 1 - Mailing out
a clear vinyl envelope with black & white "Xs" (sealed inside)
along with an imprinted luggage tag and invite (that was a simulated plane
ticket). The invite gave details on an event at the Great Lakes Science
Center to unveil the new attraction. Attendees wore airline wings as admittance.
Part 2 - A box containing a flight kit was sent to 600 media contacts.
The kit contained imprinted aero props, a small bag of peanuts, a mending
kit, ear plugs, and a frequent flyer card attached to a four color sheet
that had details of the Media Day itinerary (all in airline graphics theme). |
| Results: |
Over 350 people representing the media and ride enthusiasts
attended, creating one of Six Flag's most successful ride opening events.
This also helped convince the media to tour the park and see for themselves
that the qualities of the former SeaWorld had been retained in the new
mega park.
"Traymore was instrumental throughout our entire campaign" reported
Shannon D'Sidocky, Public Relations Manager for Six Flags Worlds of Adventure. "The
mailings generated a significant amount of media attention. We had one
of the most successful ride openings events in recent years."
For more information, see the press release for this event. |
