Felber & Felber Marketing - Case Study: Castle Aviation

Client: Castle Aviation
Open House, newsletter

Challenge: Introduce charter business passenger service, Northstar Business Aviation, and promote existing freight services of Castle Aviation.

Target: New and existing Castle clients, prospects and targeted business travelers in Northeast Ohio.

Solution: An Open House event was created to showcase the planes, hangar and services of Northstar. A special invite designed as an airline ticket was created and mailed to the target audience.
The invite enticed prospects to attend this event with the opportunity to win flight related prizes and the grand prize of an exclusive private flight for four from Canton, Ohio to Franklin, Pennsylvania where they would enjoy a delicious dinner and tours by air.

Guests attending the open house also had the opportunity take a flight around the area with a Northstar pilot. Balloons that looked like clouds, a red carpet and a full catered buffet added to the themed event. Public relations efforts were also employed with local print and TV media being contacted.

Results: 100+ people attended the open house. The director of the Canton-Akron Airport welcomed guests along with owner Michael Grossmann. Tours of the facility, on-board meal options, the various aircraft, a corporate helicopter and limousine were all available for inspection. Local TV coverage helped brand and introduce Northstar Business Aviation.

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Felber & Felber Marketing 9044 Church Street, 2nd Floor Twinsburg, Ohio 44087-2102
phone: 330.963.3664 fax: 330.963.8547 toll-free: 888.963.3664 e-mail: info@felberandfelber.com

Client:	Castle Aviation Open House, newsletter
Challenge:	Introduce charter business passenger service, Northstar Business Aviation, and promote existing freight services of Castle Aviation.
Target:	New and existing Castle clients, prospects and targeted business travelers in Northeast Ohio.
Solution:	An Open House event was created to showcase the planes, hangar and services of Northstar. A special invite designed as an airline ticket was created and mailed to the target audience. The invite enticed prospects to attend this event with the opportunity to win flight related prizes and the grand prize of an exclusive private flight for four from Canton, Ohio to Franklin, Pennsylvania where they would enjoy a delicious dinner and tours by air. Guests attending the open house also had the opportunity take a flight around the area with a Northstar pilot. Balloons that looked like clouds, a red carpet and a full catered buffet added to the themed event. Public relations efforts were also employed with local print and TV media being contacted.
Results:	100+ people attended the open house. The director of the Canton-Akron Airport welcomed guests along with owner Michael Grossmann. Tours of the facility, on-board meal options, the various aircraft, a corporate helicopter and limousine were all available for inspection. Local TV coverage helped brand and introduce Northstar Business Aviation.